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What is Gartner Hype Cycle
The Gartner Hype Cycle is a conceptual graphical model, developed by the research and advisory firm Gartner, that illustrates the maturity, adoption, and social application of specific technologies over time (1). The Gartner Hype Cycle progresses through five key phases (Fig. 1):
- Innovation Trigger: A potential breakthrough emerges, attracting media interest but often without resulting in usable products.
- Peak of Inflated Expectations: Publicity-driven enthusiasm leads to unrealistic expectations.
- Trough of Disillusionment: Interest wanes as implementations fail to deliver on initial promises.
- Slope of Enlightenment: The technology’s benefits become clearer, and improved products begin to emerge.
- Plateau of Productivity: Mainstream adoption takes off, establishing the technology’s market relevance.
Gartner Hype Cycle in PROTAC (Proteolysis Targeting Chimera) Drug Development
When applied to emerging drug discovery and therapeutic modalities like Targeted Protein Degradation (TPD), PROTACs (Proteolysis Targeting Chimeras), molecular glues, and LyTACs (Lysosome-Targeting Chimeras), the Gartner Hype Cycle helps contextualize both the potential and challenges associated with these technologies as they move through their innovation lifecycles. The details of PROTAC technologies are available here (click). Figure 1 illustrates the integration of PROTACs with the five phases of the Gartner Hype Cycle.
Fig. 1: Gartner hype cycle in PROTAC drug development
Timeline of the Rapid Progress of PROTAC Technology
The timeline (Table 1) highlights the rapid progress of PROTAC technology from an academic concept to a clinically-validated therapeutic modality over about two decades. Each step built on previous advances to expand the capabilities and applications of targeted protein degradation. Please note that this timeline is a rough estimation and not an exhaustive list.
Table 1: PROTAC Development Timeline
| Year | Milestone | Description |
|---|---|---|
| 2001 | First PROTAC Prototype | The first PROTAC (Proteolysis Targeting Chimera) was introduced by Crews and colleagues, showcasing a bifunctional molecule capable of recruiting methionine aminopeptidase-2 (MetAP-2) to an E3 ubiquitin ligase complex for targeted protein degradation (2). |
| 2003 | Proof-of-Concept for Hormone Receptors | PROTACs targeting estrogen and androgen receptors were developed to degrade these proteins in vitro, highlighting their potential in cancer therapy for hormone-dependent cancers (3). |
| 2008 | Small Molecule PROTACs | Transition to all-small molecule PROTACs was demonstrated, increasing their cell permeability and drug-like properties (4). |
| 2008 | Development of VHL-based PROTACs | Introduction of PROTACs utilizing von Hippel-Lindau (VHL) as the E3 ligase for targeting specific proteins, increasing their efficacy (5). |
| 2010 | PROTACs for Cancer Treatment | Sakamoto et al. proposed PROTACs as a therapeutic tool for treating cancer by targeting oncogenic proteins for ubiquitination and degradation (6). |
| 2015 | First In Vivo Efficacy | PROTACs demonstrated successful degradation of target proteins in vivo, establishing their potential as therapeutic agents in preclinical models (7). |
| 2019 | First Clinical Candidate | Arvinas announced the entry of ARV-110, a PROTAC targeting androgen receptors for prostate cancer, into clinical trials, marking a milestone for the technology (8). |
| 2020 | Expansion to Diverse Targets | PROTACs expanded to target previously ‘undruggable’ proteins like transcription factors and scaffolding proteins, diversifying their application (9, 10, 11). |
| 2022 | Optimization of Degraders | Improvements in linker chemistry and E3 ligase recruitment boosted the potency and selectivity of PROTACs, optimizing their therapeutic index (9, 10, 11). |
| 2024 | PROTACs as a Drug Class | Continued progress in clinical trials with multiple PROTACs for oncology and other diseases; efforts to target new E3 ligases have broadened the scope of the technology (12). |
We offer custom-tailored cell-based assays, lot release potency assays and stability studies for PROTAC drugs in compliance with non-GLP/GMP or GLP/cGMP standards.
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Mapping PROTAC Technology Progress Through the Five Phases of the Gartner Hype Cycle
The five phases of the Gartner hype cycle for PROTAC technology are summarized in Fig. 1.
1. Innovation Trigger
The innovation of PROTACs began with the seminal work by Sakamoto et al. in 2001 (2), introducing the concept of targeted protein degradation via ubiquitin-proteasome pathways using bifunctional molecules. Early PROTACs, such as Protac-1, demonstrated the feasibility of redirecting E3 ubiquitin ligases to specific target proteins for degradation. Protac-1, a chimeric molecule, was designed to connect methionine aminopeptidase-2 (MetAP-2) to the Skp1-Cullin-F box (SCF) complex, a key ubiquitin ligase that tags proteins for degradation. Protac-1 consists of two parts: one binds to MetAP-2 through ovalicin, and the other interacts with the F-box protein β-TRCP. This interaction facilitates the ubiquitination and subsequent degradation of MetAP-2.
This innovation phase excited the scientific community, as it provided a novel approach to target proteins traditionally considered “undruggable,” such as transcription factors and scaffolding proteins. The potential implications for diseases such as cancer, neurodegeneration, and inflammatory conditions fueled early enthusiasm.
2. Peak of Inflated Expectations
As PROTAC technology advanced, it entered the peak of inflated expectations phase. This period was characterized by growing excitement and optimism about the potential of PROTACs to revolutionize drug discovery. One key development during this phase was the creation of small molecule-based PROTACs, which replaced peptide-based E3 ligase recruiters with more drug-like structures. For example, Schneekloth et al. in 2004 (30) demonstrated the use of PROTACs to induce the degradation of green fluorescent protein (GFP) fused with FK506 binding protein (FKBP12) and GFP fused with the androgen receptor (AR) in cultured cells. This study represented the first in vivo examples of direct small molecule-induced recruitment of target proteins to the proteasome for degradation. The ability of PROTACs to target proteins previously considered undruggable further fueled enthusiasm. Researchers began exploring PROTACs for a wide range of targets, including transcription factors and scaffolding proteins.
Between 2005 and 2010, the interest in PROTACs soared. Researchers expanded PROTAC applications to degrade clinically relevant targets like androgen and estrogen receptors implicated in prostate and breast cancers. Studies like those by Schneekloth et al. demonstrated PROTAC-mediated degradation of the androgen receptor, illustrating the potential of this technology to revolutionize oncology (4).
Commercial interest also grew, with biotech companies entering the field. However, limitations such as poor cell permeability, low stability, and challenges in designing effective bifunctional molecules tempered some expectations. These obstacles hinted at the gap between laboratory feasibility and real-world therapeutic application.
3. Peak of Inflated Expectations
As with many emerging technologies, PROTACs encountered challenges that led to a period of disillusionment. Some of the initial hurdles included:
- Off-target effects: Early PROTACs sometimes exhibited unintended degradation of non-target proteins.
- Limited oral bioavailability: The relatively large size of PROTAC molecules posed challenges for oral administration.
- Incomplete understanding of ternary complex formation: The precise mechanisms governing the formation of the protein of interest-PROTAC-E3 ligase complex were not fully elucidated.
These challenges tempered some of the initial excitement and highlighted the need for further research and optimization. The initial enthusiasm faced setbacks as practical challenges emerged. Early-generation PROTACs suffered from pharmacokinetic issues, poor bioavailability, and difficulties in crossing the cell membrane. Furthermore, the complexity of bifunctional molecule design led to a realization that large-scale therapeutic application required substantial optimization. For example, while targeting androgen and estrogen receptors showed promise, the transition from proof-of-concept studies to robust preclinical models highlighted the limitations in achieving target specificity and reducing off-target effects. Funding and collaboration efforts saw fluctuations as stakeholders reassessed the feasibility of the technology.
4. Slope of Enlightenment
The period from 2015 onward marked a resurgence in PROTAC interest, driven by advancements in medicinal chemistry and high-throughput screening technologies. The development of more cell-permeable and stable PROTACs, such as those incorporating E3 ligases like Cereblon and VHL, demonstrated improved efficacy.
Academic and industrial partnerships proliferated, with companies like Arvinas and Kymera Therapeutics advancing PROTACs into clinical trials. For example, ARV-110, a PROTAC targeting the androgen receptor, entered clinical evaluation for prostate cancer, marking a significant milestone (31).
As researchers addressed the initial challenges, PROTACs began to ascend the slope of enlightenment. This phase has been marked by significant advancements in PROTAC design and a deeper understanding of their mechanisms of action. One notable example is the development of ARV-110, a PROTAC targeting the androgen receptor (AR) for the treatment of prostate cancer. ARV-110 demonstrated efficacy in degrading AR in patient xenografts harboring mutations that confer resistance to traditional AR inhibitors (32). This demonstrated the potential of PROTACs to overcome resistance mechanisms that limit the efficacy of conventional small molecule inhibitors. Another important development was the creation of PROTACs specifically targeting mutant oncoproteins. For instance, researchers developed a PROTAC capable of selectively degrading mutant KRAS G12C/G13D while sparing wild-type KRAS (33). This ability to discriminate between mutant and wild-type proteins highlights the potential for PROTACs to achieve high specificity and potentially reduce off-target effects.
5. Plateau of Productivity
As PROTACs continue to mature, they are approaching the plateau of productivity. This phase is characterized by increasing clinical validation and the emergence of real-world applications. Several PROTACs have now entered clinical trials, providing crucial data on their safety and efficacy in humans (Table 2).
Table 2: Few PRTOACs and molecular glues in clinical trials
| Compound Name | Trial Stage | Associated Company | Target Disease |
|---|---|---|---|
| ARV-110 | Phase 1/2 | Arvinas | Metastatic Castration-Resistant Prostate Cancer (13) |
| ARV-471 | Phase 2 | Arvinas and Pfizer | Estrogen receptor-positive (ER+)/HER2-negative breast cancer (14) |
| ARV-766 | Phase 1/2 | Arvinas | Metastatic Castration-Resistant Prostate Cancer (15) |
| CC-94676 | Phase 1 | Celgene Corporation | Metastatic Castration-Resistant Prostate Cancer (16) |
| GT-20029 | Phase II | Kintor Pharmaceutical Limited | Androgenetic alopecia (AGA) and acne vulgaris (17) |
| HP518 | Phase 1 | Hinova Pharmaceuticals | Metastatic Castration-Resistant Prostate Cancer (mCRPC) and Androgen Receptor-Positive Triple-Negative Breast Cancer (TNBC) (18) |
| AC682 | Phase 1 | Accutar Biotech | Estrogen receptor-positive (ER+)/HER2-negative breast cancer (19) |
| DT2216 | Phase 1 | Dialectic Therapeutics | Relapsed or refractory solid tumors, hematologic malignancies, peripheral T-cell lymphoma (PTCL), and cutaneous T-cell lymphoma (CTCL) (20) |
| CFT7455 | Phase 1/2 | C4 Therapeutics | Multiple myeloma and non-Hodgkin’s lymphomas (21) |
| CFT8634 | Phase 1/2 | C4 Therapeutics | Synovial sarcoma and SMARCB1-null tumors (22) |
| NVP-DKY709 | Phase 1 | Novartis Pharmaceuticals | Advanced solid tumors (NSCLC, melanoma, nasopharyngeal carcinoma) (23) |
| CC-90009 | Phase 1 | Celgene Corporation | Acute Myeloid Leukemia (AML) (24) |
| CC-92480 | Phase 1/2 | Bristol-Myers Squibb | Relapsed or Refractory Multiple Myeloma (25) |
| CC-99282 | Phase 1 | Celgene Corporation | Relapsed or refractory non-Hodgkin lymphoma (26) |
| CC-220 | Phase 1b/2a | Bristol-Myers Squibb | Relapsed/Refractory Multiple Myeloma (RRMM) (27) |
| (R)-CR8 | Preclinical | Broad Institute and Friedrich Miescher Institute | Chronic lymphocytic leukemia (CLL) and neuroblastoma (28) |
| TMX-4116 | Preclinical | Dana-Farber Cancer Institute | Multiple Myeloma (29) |
| NRX-252114 | Preclinical | Nurix Therapeutics | Lung cancer (29) |
These clinical advancements are paving the way for broader adoption of PROTAC technology in drug development pipelines.
Today, PROTAC technology has reached a phase of productive application, with several candidates in clinical trials targeting oncological and autoimmune diseases. The ability to degrade specific proteins rather than merely inhibit their function offers profound therapeutic advantages, including overcoming drug resistance in cancer. Moreover, the refinement of linker chemistry and advancements in understanding the structural biology of E3 ligase-target complexes have catalyzed progress. The success of these endeavors exemplifies the therapeutic maturation of PROTACs and their potential to address previously unmet medical needs.
Gartner Hype Cycle for Various Targeted Protein Degradation (TPD) Technologies
Table 3: Gartner hype cycle placement of targeted protein degradation (TPD) technologies other than PROTACs. The details of each TPD technology are available here: https://www.marinbio.com/services/targeted-protein-degradation/.
Table 3: Gartner hype cycle placement of targeted protein degradation (TPD) technologies other than PROTACs
| Hype Cycle Stage | Examples |
|---|---|
| Innovation Trigger | LYTACs, AbTACs, AUTACs, ATTECs, MADTACs, GlueTACs, Bispecific Aptamer Chimeras |
| Peak of Inflated Expectations | Molecular Glues, SNIPERs, Hydrophobic Tagging |
| Trough of Disillusionment | HyT, some Molecular Glues with limited E3 ligase options |
| Slope of Enlightenment | dTAGs, Degron Tags |
| Plateau of Productivity | IMiDs, select Molecular Glues, dTAGs in research applications |
Future Directions
Several real-world applications highlight the maturity of PROTACs:
1. Oncology: The degradation of BET family proteins and androgen receptors in resistant prostate cancers has shown promise in overcoming traditional therapeutic limitations.
2. Neurodegeneration: PROTACs targeting tau proteins and α-synuclein offer novel approaches for conditions like Alzheimer’s and Parkinson’s diseases.
3. Inflammatory Diseases: By targeting cytokine signaling pathways, PROTACs hold potential for autoimmune disease modulation.
Future directions include expanding the range of E3 ligases, improving tissue-specific delivery, and exploring combination therapies.
Conclusion
Targeted protein degradation technologies, including PROTACs, molecular glues, AbTACs, and LyTACs, exemplify the stages of the Gartner Hype Cycle. Their journey from groundbreaking innovation through periods of recalibrated expectations to sustained productivity reflects the broader process by which complex technologies mature. Though significant hurdles remain, ongoing advancements suggest that targeted protein degradation will continue to progress toward becoming an established component of the therapeutic landscape, offering novel solutions for previously intractable diseases.
Appendix
MarinBio Publications and Presentations on Gene Therapy
American Society of Hematology (ASH) Annual Meeting 2024
Targeted Protein Degradation (TDP) Assay Services Offered by MarinBio
Target Engagement Assays
These assays measure the binding affinity of the degrader to the target protein and the E3 ligase.
- Fluorescence Polarization (FP) Assays: Used to determine the binding affinity of the degrader to the target protein or E3 ligase by measuring changes in fluorescence polarization.
- Flow Cytometry: Used to measure binding affinity of degraders to target proteins or E3 ligases in live cells.
Mechanism of Action (MOA) Assays
MOA assays provide a comprehensive understanding of the TPD mechanism, from initial target engagement to final protein degradation, helping researchers optimize and characterize TPD compounds throughout the drug discovery process.
- Ternary Complex Formation Assays: Co-immunoprecipitation (Co-IP).
- Ubiquitination Assays: In vitro ubiquitination assays and Western blotting for ubiquitinated proteins.
- Cellular Degradation Assays: ELISA, Western blot, qPCR
- Functional Cellular Assays: Cell viability assays, Reporter gene assays
- Cell-Free Degradation Assays: In vitro ubiquitination Assays
- Flow Cytometry: Real-time monitoring of protein degradation kinetics in live cells, measuring ubiquitination of target proteins.
Selectivity Assays
- Off-Target Screening: Identify and quantify potential off-target effects of the degrader.
- Cytokine Release Assays: Measures the release of cytokines to assess the immunomodulatory effects of the degrader.
Potency Assays
A potency assay measures the effectiveness of a degrader molecule in degrading a target protein. These assays determine the minimum compound amount needed for a biological response, crucial for drug discovery and development. The following assays can be used:
ADME/Tox Studies
ADME/Tox assays provide crucial data for predicting the pharmacokinetic and pharmacodynamic properties and evaluating the safety profile of TPD compounds. See our ADME/Tox service page for more details.
GMP/GLP Services
- Potency Assays
- Stability Testing
- Lot Release Testing
- Serum/plasma-based pharmacokinetic (PK), pharmacodynamic (PD), and toxicology studies.
Custom Stable Cell Line Development
Related Articles/Blogs
References
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- Development of Protacs to target cancer-promoting proteins for ubiquitination and degradation.
- Targeted intracellular protein degradation induced by a small molecule: En route to chemical proteomics.
- Targeting steroid hormone receptors for ubiquitination and degradation in breast and prostate cancer.
- Protacs for treatment of cancer.
- Catalytic in vivo protein knockdown by small-molecule PROTACs.
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- Recent PROTAC Patent Publications and Target Proteins.
- PROTAC Targeted Protein Degraders Market Clinical Trials Insight to 2027 – Emerging PROTAC Therapeutics Set to Revolutionize Targeted Protein Degradation in Clinical Trials.
- Arvinas Releases Updated Dose Escalation Data from Clinical Trial of PROTAC® Protein Degrader ARV-110 in Patients with Metastatic Castration-Resistant Prostate Cancer.
- Arvinas Reports Fourth Quarter and Full Year 2023 Financial Results and Provides Corporate Update.
- Arvinas and Pfizer Announce Global Collaboration to Develop and Commercialize PROTAC® Protein Degrader ARV-471.
- Study to Evaluate the Safety, Tolerability, Pharmacokinetics, and Pharmacodynamics of CC-94676 in Subjects With Metastatic Castration-Resistant Prostate Cancer.
- Kintor Advances With GT20029 Clinical Trials for Hair Loss.
- Hinova Announces First Patient Dosed in a Phase I Clinical Trial of HP518, an Orally Bioavailable Chimeric Degrader Targeting Androgen Receptor for Prostate Cancer Treatment.
- Next-generation selective estrogen receptor degraders and other novel endocrine therapies for management of metastatic hormone receptor-positive breast cancer: current and emerging role.
20. Dialectic Therapeutics Announces First-in-Human Dose in Phase 1 Clinical Trial Evaluating DT2216, its First Generation Antiapoptotic Protein Targeted Degradation (APTaD™) Compound, in Patients with Relapsed or Refractory Malignancies. - C4 Therapeutics Announces Positive Data from CFT7455 Phase 1 Trial in Relapsed/Refractory Multiple Myeloma.
- C4 Therapeutics Announces First Patient Dosed in Phase 1/2 Clinical Trial Evaluating CFT8634, an Orally Bioavailable BiDAC™ Degrader for the Treatment of Synovial Sarcoma and SMARCB1-null Tumors.
- Study of Safety and Efficacy of DKY709 Alone or in Combination With PDR001 in Patients With Advanced Solid Tumors.
- CC-90009: A Cereblon E3 Ligase Modulating Drug That Promotes Selective Degradation of GSPT1 for the Treatment of Acute Myeloid Leukemia.
- Dose- and Schedule-Dependent Immunomodulatory Effects of the Novel Celmod Agent CC-92480 in Patients with Relapsed/Refractory Multiple Myeloma.
- CC-99282 is a Novel Cereblon (CRBN) E3 Ligase Modulator (CELMoD) Agent with Enhanced Tumoricidal Activity in Preclinical Models of Lymphoma.
- Iberdomide (CC-220) is a potent cereblon E3 ligase modulator with antitumor and immunostimulatory activities in lenalidomide- and pomalidomide-resistant multiple myeloma cells with dysregulated CRBN.
- Summary of Molecular Glues Approved or in Clinical Trial.
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- Chemical genetic control of protein levels: selective in vivo targeted degradation.
- PROTAC targeted protein degraders: the past is prologue.
- Preclinical Evaluation of Bavdegalutamide (ARV-110), a Novel PROteolysis TArgeting Chimera Androgen Receptor Degrader.
- Targeted Degradation of Oncogenic KRASG12C by VHL-Recruiting PROTACs.









